Going through my daily round of press release emails is a lot like attacking the pile of presents under the Christmas tree. Some of them I can’t wait to open up (“Chippendales Announces Latest Guest Host”). Others feel obligatory…like a Visa gift card from the mother-in-law (“Hash House A Go Go Introduces New Cocktail, Extends Happy Hour).
Then there are the ones that stink like rotten fish and get tossed into the garbage without opening (“Chris Brown Returns to Drai’s Nightclub”, “Mariah Carey Announces Christmas Show at Caesars Palace”). But my favorite emails are the ones that have you scratching your head in wonder. Things like “Learn To Be A Mermaid at Westgate Las Vegas”. Seriously?
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