• Press Release

March forth in support of TRF's Seventh Anniversary and slay cancer with #SendSeven Campaign

LAS VEGAS (March 4, 2020) – Today marks the passing of Tyler Robinson, the 16-year-old namesake of the Tyler Robinson Foundation (TRF), the non-profit organization of the GRAMMY Award-winning band Imagine Dragons dedicated to supporting children battling pediatric cancer. To honor Tyler and commemorate the foundation’s seventh anniversary, TRF has announced the launch of its #SendSeven social media campaign to raise awareness and funds for the organization’s mission. Launched in coordination with TRF’s annual MARCH FORTH anniversary initiative, the #SendSeven campaign encourages contributions in denominations of sevens to fulfill the promise made to the Robinson family to continue supporting families around the world in their fight against childhood cancer.

Earlier this morning, Imagine Dragons band members kicked off the campaign to support TRF’s mission. In addition, TRF board members, ambassadors and other notable individuals have also joined in the campaign, tagging seven friends and contributing seven dollars to support the growing number of TRF families.

Each year in the U.S., one in 285 children are diagnosed with cancer. In just seven years, TRF has raised more than $10 million to support families battling childhood cancer by providing grants to offset the many unseen costs associated with treatment. More than 1,000 families have benefited from TRF support. The Foundation continues to grow its efforts for families through a number of awareness and fundraising initiatives and partner programs. Team TRF, a program designed to enable schools and students to support the TRF mission, continues to expand with 25 established partner schools including three additional schools joining the Team this month. TRF has also grown its reach with more than 50 partner hospitals across North America and around the world including locations in Czech Republic, Germany, Spain and Malaysia.

Imagine Dragons launched TRF after meeting Tyler Robinson, an inspiring teen and fan of the band who battled a rare form of childhood cancer. TRF continues Tyler’s legacy and honors his courageous example by reaching out to uplift other children battling cancer and the families who support them. TRF’s mission is to support these families financially and emotionally by offsetting out-of-pocket life expenses as they cope with their child’s diagnosis.

To learn more about TRF, visit TRF.org and follow TRF on Facebook, Twitter and Instagram.

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